About

I help businesses navigate their challenge of finding and engaging with new customers in today’s hyper-connected business world. The # 1 ‘sales’ problem most business’ have is not enough pipeline and the old sales strategies of the 80’s & 90’s just don’t work like they used to.

My digital sales training is NOT MARKETING, it’s sales training using social media (such as LinkedIn). Our ‘Social 4 Sales’ program helps individuals and sales teams of all sizes to learn, adopt, create and engage with new customers via LinkedIn and other social channels. We have the proven experience, the awards and the clients to show you and your team how to make the transition. We know this is a scary prospect from many individuals and many teams to take on, we’ve helped many organisations to transition, we can help you too

Are you tired of sales ‘experts’ that tell you WHAT you should be doing without telling you HOW to do it? We are too, that’s why we provide you and your team with customised clear steps, templates, workbooks, examples and guidelines to make you and your team better at frontline selling, straight away.

A little about Mark McInnes, the creator of ‘Social 4 Sales’

“As a seller and sales leader, over the past 25 years, I’ve been responsible for directly driving more than $319Mil in revenue in both the SME & Enterprise level. I have the hard-nosed sales experience to share with your team as well as the SOCIAL SELLING awards to prove I can help you to combine the two”. – Ranked Australia’s # 1 Social Seller by LinkedIn on LinkedIn 2016.



A sales trainer and coach in Australia’s business sector with a strong focus on the top the sales funnel, Mark helps his clients to find more customers and engage with them in a credible and ethical way – be it online or via traditional sales channels. Mark is a highly regarded sales professional with over 25 years’ experience in B2B selling environments. Mark draws heavily on his time in the Australian ARMY as an Assault Trooper where, amongst other things, he guarded the Queen of England. He draws upon some of the techniques and disciplines he gained whilst traveling the world with the ARMY in the development of his unique approach to his business dealings & sales philosophy. Mark has experience in industries such as Media sales, FMCG, Entertainment, Hospitality, B2B Business equipment, Management Consulting, Marketing, and SaaS. He also has a strong understanding of the SME space.

Clients include Coca-Cola Amatil, SolarGard, Buy Sell Move, Heinz Kraft, Summit Leasing, Citi Recruitment, IG Markets, Positive Lending solutions, Sydney Swans, Bromic Industrial, Billi Taps and many more.

…what Mark provided after winning the pitch that really stands him out as true sales professional and individual. Once agreed Mark then provided a level of support that was what I would describe as “best in class” – Mark’s ability to work closely with our sales teams is one of the main reasons that the SalesITV was successful in significantly increasing the number of our sales people achieving target.

Stephen Heath National Project & Change Manager @ Coca-Cola Amatil

Mark & I worked together to improve my selling skills over the period of a month or so. As a result of that training my confidence and results surpassed my expectations. I am now securing more appointments than anyone else in my business. I’m much more confident, successful and happier as a seller as a direct result of the engagement with Mark.

Ben Miller Business Development Manager @ Elcom

I brought Mark in to review and improve our sales process, he stripped our process down and then showed us how to rebuild it from the ground up.

Among other things, this covered our messaging (tone and persuasion strategy), when to use which communication channel and how often (cadence) – His triple punch is amazing! Probably the greatest benefit he gave us was the ability to work out the best way to create a genuine valuable connection with our prospects. Highly recommended!

Marcus Robb Commercial Director @ Digi_Vest

Mark worked with Big Mobile to help us solve a particular sales challenge. Mark and SalesITV developed and delivered a custom training program which put our sales team back on the right path. I’m happy to recommend Mark and the SalesITV solution to help solve your sales challenges.

Andrew O’Shea Chief Sales & Marketing Officer @ Big Mobile

Want to learn how to find prospects and engage in good sales conversations? – give the Social program a go. Very pleased I did.

Gareth Lloyd Marketing Manager @ SAP